In the digital world, your business is either creating a strong online presence to reach out to potential customers or sinking into obscurity.
It is not just about creating a website, publishing content on it and calling it a day. You need to adopt strategies that will make your site visible in search engine results, drive traffic to it and convert visitors into customers. Digital marketing is one such strategy.
In this blog post, we’ll discuss best practices of lead generation for solar companies using Google Ads. If you own or work at a solar company, you know how challenging it can be to generate leads and new customers at scale.
But with the right tools and techniques, you can increase your visibility as an industry leader and attract more leads with relevant ads—so much so that you might even have people asking for your business card after meeting you for the first time!
Why Google Ads are important for Solar Companies
Google Ads are important for solar companies for multiple reasons, and the first one is brand visibility.
Solar companies selling products and services online need to be visible to their potential customers, and Google Ads are the best way to achieve that.
This is because Google Ads is the most used digital marketing tool in the world.
Users come across these ads, both in search results and on the side of the screen, on YouTube and other websites.
Brand visibility on Google Ads is crucial, as they are an excellent way to build your brand.
Besides, these ads are an effective way to convert leads into sales and generate revenue.
Google Ads give solar companies the opportunity to create customized ads that speak to their target audiences.
Solar companies can use these ads to offer promotions and discounts or to host surveys to understand their customers’ needs better and provide solutions.
And unlike other marketing platforms, you don’t have to pay any monthly fee for using the service as an advertiser and manager, and it offers detailed reports and analytics, so you can monitor the performance of your ads and make necessary adjustments where needed.
Create Awareness with Google Ads
Ads that create awareness are those that are focused on raising your brand’s profile and introducing potential customers to your products and/or services.
Solar companies can opt for awareness ads that introduce their business, explain the value they provide, or talk about their mission and vision.
You can choose to feature your logo or an image of your company’s office, along with a short description of your business and a link to your site.
Another way to create awareness with Google Ads is to host your ads in remarketing campaigns.
This is an excellent way to reach out to people who have already visited your website but haven’t converted into customers yet.
You can create ads that talk about the benefits of buying solar energy and put a special focus on your most popular solar products.
Build Trust with Google Ads
Trust-building ads are designed to convince new leads that your business is worth their trust.
Solar companies can use these ads to highlight the experience they have in the business and the benefits they provide to both commercial and residential clients.
You can also use these ads to talk about the certifications and awards your business has received.
When building trust with your potential customers, you might want to consider hosting ads that are related to certain topics.
You can choose topics that are relevant to your industry and connected to your business goals.
This can help you reach out to a wider audience and drive more traffic to your website.
Drive Traffic with Google Ads
When driving traffic with Google Ads, the basic goal is to get as many people to click on your ads and visit your website as possible.
You can do this by creating compelling ads that speak to your target audience and offer them a reason to click.
Solar companies can select the types of ads that work best for them.
Some of the most popular ads include text ads, image ads, video ads, shopping ads, and carousel ads.
You can opt for one or a combination of these ads to drive traffic to your website.
These ads can be hosted on both Google and Bing.
You can choose to host your ads on both search engines to get maximum exposure and reach more people.
You can also host your ads on other social media platforms and relevant websites to increase their visibility and get more clicks.
What to look out for
There are several things that are important to consider if you are going to start using Google Ads for your solar company.
Some examples are that it is important to keep your tongue in your mouth when you create the account structure in Google Ads. Many advertising agencies create a campaign, an ad group with lots of keywords. This is not following Google’s best practice when it comes to creating a grand ostrich in Google Ads that mirrors the client’s site.
Another thing that many advertisers miss is to ensure that the tracking is correctly implemented on the site before the actual advertising starts. This is to ensure that it is possible to measure the result from the media investment, which is called ROAS (return on ad spend).
It is very important for you as an advertiser to be able to measure ROAS to ensure that your investment in Google Ads is profitable so that you do not go into the red.
By ensuring that you as an advertiser follow Google’s best practices to create a correct account structure together with implementing tracking on your site, you have laid the foundation for successful advertising on Google.
Search trends with Google Trends
By visiting Google trends, we can see which keywords are currently trending for Solar Companies. It can also give us an indication of how we as advertisers should target our advertising to ensure that the ads appear on searches that are relevant in order to generate more leads for the company.
Google Trends is an e-tool developed by Google whose purpose is to analyze and visualize popular searches that take place on Google in the regions where Google is available.
The website uses graphs to compare different search volumes that take place in different places over a longer period of time.
- *Top – The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.
- *Rising – Queries with the biggest increase in search frequency since the last time period. Results marked ‘Breakout’ had a tremendous increase, probably because these queries are new and had few (if any) prior searches.
- Solar and roofing companies near me Breakout
- Solar roofing companies near me +600%
- Best solar companies in Houston +300%
- Best solar companies in texas +250%
- Best solar companies in Florida +180%
- Best solar companies near me +180%
- Solar energy companies in my area +130%
- Best solar companies in Virginia +120%
- Commercial solar companies near me +110%
- Solar installers near me +100%
- Best solar companies in Colorado +100%
- Energy companies 100
- Solar energy companies 100
- Solar energy 98
- Best solar companies 96
- Solar panel
- Solar panel87
- Solar companies near me 79
- Solar panels companies 58
- Solar panels 58
- Solar power companies 55
- Solar energy consultant 100
- Energy consultant 97
- Solar sales consultant 73
- Solar consultant salary 61
- Solar consultant jobs 41
- Energy consulting services 100
- Energy management consulting 68
- Energy consulting jobs 65
- Energy consulting firms 62
- Renewable energy consulting 48
- Solar energy consulting 35
- Energy efficiency consulting 27
- Energy consulting service
- Solar energy companies 100
- Solar energy 96
- Energy companies stock 95
- Solar companies 93
- Renewable energy 87
- Renewable energy companies 84
- Best energy companies 78
- Oil companies 66
- Electric energy companies 66
- Electric companies 65
Solar panel installation
- Solar panel installation Spring Hill fl Breakout
- Solar panel installation Hampton va Breakout
- Ring solar panel installation +80%
- Ring solar panel +70%
- Solar panel cost 100
- Solar installation cost 100
- Solar panel installation cost 100
- Solar panels installation 76
- Solar panels 75
- Solar panel home installation 40
- Solar panel installation near me 34
- Solar panel companies 29
- Solar panel installation companies 28
- Cost of solar panel installation 25
It is important to remember that this result is based solely on four different main keywords. There are thousands of unique search combinations every day in all industries, but by advertising on keywords like these, the advertiser can be sure that their Google Ads investment will generate relevant visitors to their site who are interested in what the company has to offer. We’ve linked to the tool below so you can take your time with the tool and play around to find keywords for your business that you think is relevant.
Google Ads are a great way to get your solar company’s name and brand out there.
These ads can also help you find new customers who may not have heard of your company before.
If you want more people to visit your website and learn more about your business and products, Google Ads is a great place to start.
That said, it isn’t enough to create ads and start hoping for leads to come in. You need to know how to create effective ads that will get you the results you want.
Hire a Google Ads agency
If you don’t have time to familiarize yourself with how Google Ads works, it’s always good to hire a PPC agency that will manage your Google Ads account for you.
Finding an advertising agency that you can trust and treat your brand with respect can be challenging. Many media agencies place more value in how much you as an advertiser invest instead of seeing what growth potential your company has.
By hiring a Google Ads agency that looks after your business growth potential and creates a Google Ads strategy based on your company’s requirements, you can be sure that you have found a partner that is worth trusting.
We at Adcsa have a long experience of working with major brands but also brands that are just at the beginning of their journey. Regardless of where your company is located, we ensure that we create a Google Ads strategy that meets your needs and conditions.
The important thing for us is that we have a transparent, honest and direct dialogue with our customers to ensure that we reach the common goals that we set together. We believe that it is more important to work long-term where we grow together with our customers instead of focusing on quick deals and short collaborations.
By hiring Adcasa, you can be sure that you will get a team of experienced PPC Managers who will work tirelessly to ensure that your brand gets the attention it deserves.