Lead generation for Real Estate Agencies has never been easier!
The world of real estate is changing. Thanks to technology and changing consumer preferences, many buyers now expect to have access to a wide range of options when purchasing a home. As a result, traditional real estate agents are finding it harder to earn their commissions.
This has spurred the growth of online brokers and other technologies that can help sellers find the right buyer at the right price.
Most people think of traditional advertising such as print or a TV spot when they think of real estate agencies doing marketing. But today, digital advertising is only a small part of the real estate industry’s revenue and a must for every agency that wants to increase brand awareness and gain new clients.
A big part of real estate agents’ revenue still comes from traditional advertising – But Google is already changing the way real estate agents do business!
What is PPC Advertising?
PPC advertising or Pay-Per-Click advertising is a type of online advertising where a company pays when a user clicks on their ad. This can be a great way to generate new leads and expand your online presence in the industry.
Google Ads is one of the best platforms for PPC advertising because of its high-quality platform, targeted audiences, and the ability to generate new business.
This is a great way to generate new business, expand your online presence, and connect with new potential clients.
What is Google Ads and how does it work?
Google Ads is a platform that allows real estate agents to place digital advertisements on Google search results and Google websites via the Google Display Network (GDN).
This advertising allows real estate agents to reach potential buyers who are actively searching for homes, apartments, and other properties in their area.
This is a much more targeted way to reach potential buyers than traditional advertising, which is often seen as unsophisticated by modern standards.
Traditional advertising can also be very costly for the agent without getting a clear measurable result from their investment since the advertising is offline or in a non-measurable environment.
Google Ads also allows real estate agents to build larger and more effective digital advertising campaigns without needing additional funding. This is because Google Ads search ads are based on a pay-per-click model, which means the advertiser only pays when someone is clicking on their ad.
This allows almost any Real Estate agent to generate leads for their website regardless of their budget.
Google Ads is an ideal platform for real estate agencies that want to advertise on the internet. It provides a cost-efficient way to market a wide range of services and products online.
Agencies can create new advertisements at any time and pay only when the ads generate leads or sales. This allows the agency to save money by launching fewer campaigns at once and if needed adjusting them until they are successful or generating a positive ROAS (Return on ad spend).
Google’s digital advertising platform includes multiple features that can help real estate agencies grow their businesses in the digital world.
By using Google Ads, real estate agents can take advantage of data-driven marketing tactics, such as creating ads based on user location or past web search history.
Real estate agents will also be able to use this platform to create ad campaigns that are truly unique and focused on their key customers.
For the last couple of years, Google has been working hard to facilitate a great user experience for Real Estate agents looking to reach new clients via their platform. One great example of this is the implementation of the lead form extension in Google Ads!
Different types of campaigns in Google Ads
Depending on the campaign goal, real estate agents can create different types of ad campaigns within the Google Ads platform.
This allows them to focus their marketing efforts on the most profitable and effective campaigns at any given time.
Some of the most common campaign types include:
- Text ads
- Display ads
- Remarketing ads
- Video ads
- Gmail ads
- App ads
Each of these campaign types has specific features and benefits that make them ideal for your specific business goals.
Lead generation for Real Estate Agencies via lead form extension
The lead form extension is a great way to generate leads and expand your ad visibility in Google SERP (search engine result page).
By adding this extension to your campaigns the user will no longer need to visit your website and fill in a form to get in contact with your business.
This is not only a great way of creating dominance in the SERP for your brand but also a great way to generate more leads from potential customers in a cost-effective manner.
A key feature is that you can integrate your own CRM system into Google Ads so you will get your new leads directly into your system. This will not only save time for you but also streamline your sales process and make it easier for you to follow up on your newly acquired leads.
Your ads will stand out and based on the current competition you will also be a visible industry leader within your field!
How much money do I need to invest in the platform to succeed?
Most people think they need an enormous amount of money to target potential new clients with Google Ads, but the truth is, bringing in new customers is extremely affordable.
A single advertising campaign can generate hundreds of euros in new business, simply by meeting a few criteria, such as the location, the age group, and the type of property that you are selling. One example of this is to limit your ads to a specific area where you know you will be able to reach high-value clients.
Google Ads will allow you to run targeted campaigns to reach a specific subset of the population and provide you with detailed analytics insights of your investment.
Another example of how you can make your advertising more cost-efficient is to exclude languages you know you know won’t be able to work with. If your site is in English and the native language is; let’s say Swedish, then there will be no reason to target all languages – especially if you have a limited marketing budget to work with.
By implementing a cost-based strategy from the start you can be sure that you will reach clients that are relevant to your agency!
I don’t have time to learn all of this, how can I get started?
The best way to get started with Google Ads is to find a local Google partner reseller. Google resellers offer ad services to smaller brands and direct sales professionals and can help you connect with high-quality leads, get new customers, and increase your online presence.
A Google Ads expert will set up and manage your account for you and report directly to you. Meanwhile, you will be able to focus on growing your business and maintaining the leads that will be generated.
How do I measure my Google Ads result in the best way?
When you manage your Google Ads account you can use several different tools to quickly assess how your ad campaign is performing.
These include but are not limited to:
- Google Ads interface
- Google Analytics
- Google Data Studio
If you choose one of our PPC Managers to help you set up and maintain your Google Ads investment, you can always be sure that we will follow Google’s best practices for account setup and handling. Together with the account setup, you will also be designed with a dedicated PPC manager that will be there for you if you have any questions regarding the Google Ads strategy, budget-related items or if any changes/updates need to be made to your account.
Click-Through Rate (CTR)
- The Click-through Rate (CTR) is a measurement of the percentage of people who click on your ads.
- It is a metric used by online advertisers to measure the success of advertisements and determine which ads are worth more than others.
- High CTRs are usually associated with ads that appear on the first page of a search result since these are among the first few results displayed.
- Conversion rate is a metric used to evaluate the effectiveness of a particular ad.
- While different methods of measurement may result in different numbers, most advertisers have found that the % of sales or leads generated by an ad with a very high conversion rate is an excellent indicator.
- In general, the higher the conversion rate, the higher the advertiser’s chances of generating more sales or leads.
Cost per action (CPA) or Cost per lead (CPL)
- Cost per Acquisition (CPA) is a marketing metric that measures the total cost of a customer completing a specific action.
- It is also referred to as Marketing Cost Per Acquisition. CPA is the total cost of a conversion divided by the number of conversions for that campaign.
- The Conversion Cost Per Acquisition (CCPA) is a metric used to evaluate the effectiveness of a particular ad.
Return on ad spend (ROAS)
- This is the metric used for evaluating the performance of an ad campaign.
- It is the percentage of conversions generated by an ad, divided by the total spend on that ad.
- Return on ad spend is the revenue generated by a particular ad campaign, divided by the total cost of the campaign.
Lead generation for Real Estate Agencies using Google Ads
Generating qualified leads requires a different approach than pursuing unqualified ones.
Leads from Google Ads are more likely to be qualified because they are generated based on people who have performed a search on Google and have been directed to your site. Showing up in search results is a great way to generate leads, and the more leads you generate, the better.
But this also means that you must act on the lead the next day you receive it.
In an online environment, the client demands fast and qualified service if they have shown interest in your business. If you don’t act on the lead the next day, you can be sure that the client will move to your competitor.
No one likes to wait – especially in the digital era that we are living in – So act fast!
Is Google Ads right for your Real Estate business?
For most real estate investors, Google Ads is a great way to get your name out there and generate more leads for your business.
But like any advertising medium, it’s critical to optimize your ads to show up in the right places.
If you’re unsure if Google Ads is right for you, please don’t hesitate to reach out to one of our PPC Managers. They can help you understand your target audience and design an optimized Google Ads account that will generate qualified leads for your business.
What is the conclusion of using Google Ads to generate leads?
Using Google Ads to generate leads is a great way to improve your name recognition and generate more traffic to your website.
However, it takes a lot of time and experimentation to figure out the right ad creative and targeting options to generate the most leads.
The more time you spend tweaking your ads, the better they will perform.
Don’t wait until you think you know everything before starting an ad campaign.
Adcasa.io is the best lead generation agency for your business
We at Adcasa.io have specialised in lead generation for real estate agents that want to grow their brand online and at the same time generate high-quality leads for their business.
We will always make sure you get highly relevant traffic for your site in the most cost-efficient manner.
Our professional PPC Managers have a long experience working with different leads focusing on business and are happy to help you grow your brand across the web.
How do I get started?
The process is easy!
All you need to do is to go to this page and place your order and our PPC Managers will contact you once your Ads account has been set up. This normally takes about 36 hours from placing your order.
You will receive an invitation to your account and we will generate a Google Data Studio report for you so you can easily follow up on your performance.
If you have any questions or want to do any updates to your account your dedicated PPC Manager will be there to help you assist.
We don’t have any binding contract and we will never demand a specific budget for your campaigns, but we will always make sure you get the most out of your investment!