Lead generation for insurance agents is one of the biggest challenges for any insurance agent in getting enough leads for their business.
Creating a lead generation campaign is not easy. You need to take into account the audience, the keywords you’ll be targeting, and how much you’re willing to spend on ads in order to bring them all together.
Traditional methods, such as contacting people through phone calls and door-knocking, aren’t always effective, particularly when a prospective client is looking to protect their privacy.
Luckily, technology has come a long way, allowing insurance agents to find prospective clients in ways that weren’t accessible just a few years ago. One of the most popular technology-based lead generation methods is Google Ads.
The Google Ads platform offers insurance agents some excellent features for lead generation campaigns.
As an advertiser, you have access to advanced bidding strategies and cost-per-click (CPC) targets that can help you optimize your budget and set bids on target audiences so they won’t break your bank.
Lead generation campaigns are designed to get people interested in your services by targeting keywords related to what you offer as well as demographic information such as age range and household income level.
Let’s take a look at how we at Adcasa.io can help you lead generation for insurance agents in the best way by utilizing the latest technology and Google Ads.
What Is Google Ads?
Google Ads lets you show ads to people who are using Google to search for products and services like yours.
One of the great things about using Google Ads is that you as an advertiser only pay when someone clicks on your ad.
This method is called PPC advertising or written form; pay-per-click advertising.
Google Ads is very effective when it comes to helping businesses grow. So, if you are reading this, it means you already have an interest in new technology and want to know how insurance agents can get more leads for their business.
How Does Google Ads Work?
With Google Ads, you’ll first create a campaign where you’ll decide what you want to advertise, the budget, and the keywords you want to appear for. This is the most important part and you must ensure that your ad is relevant to the keyword, otherwise, it will get disapproved.
One of the many great features of the platform is that you never need to have a fixed budget when starting out. There will always be recommendations on how much you should invest but in general, you can start with a budget that fits within your marketing strategy and grow your business from there. There will never be too small of a budget when you start using Google Ads to generate more leads for your business. Many businesses find this great when they want to maximise lead generation for insurance agents.
You will then start getting leads from people searching for your products or services.
Google Ads has two main components – Search Network (where your ads will appear on Google as text ads and other websites that are part of Google’s network) and Display Network (where your ads will appear on websites that are not part of Google’s network). Depending on the type of campaign you want to create, you can decide where you want your ads to appear.
If you want to work with brand awareness and work with the second biggest search engine in the world, YouTube is a great option for you!
A platform where you not only can answer questions in video format but also highlight and educate your buyers on the different aspects of the insurance.
Why Should You Use Google Ads?
There are a few reasons why you should consider using Google Ads as lead generation for insurance agents.
- Firstly, it’s free to use and Adcasa.io can help you set it up according to best practise and maintain it for you.
- We will be able to use Google Ads to drive traffic to your website where you can collect leads and make sales to grow your business.
- Google Ads can also help you refine your marketing strategy based on data and insights. The more you use it, the more Google will know your customers and their interests.
- The best part is that we can test and try different campaigns to find out what works best for your business.
- You don’t have to spend a lot of money to get started; you can start small and scale up once you see that the campaigns are working for your business.
One big reason why many insurance agents have seen success in using Google Ads is because of all the ad extensions available through the platform.
Some examples of ad extensions are but are not limited to:
Lead form Extension – This allows the user to submit their contact information directly in the ad instead of having to click through to your site. The ad extension can also be linked directly to your internal CRM system, which means that you get all the information you want directly in the internal customer system.
Call from the ad is also an ad extension that gives your ad greater visibility on Google search results. The ad extension allows the visitor or potential customer to click on your phone number directly in the ad, which means that you get in touch with potential buyers when they are most interested in your services.
These are just two of several ad extensions that will allow you to generate more leads for your agents.
How to set up a lead generation for insurance agents via Google Ads?
One of the main reasons why you want to hire a professional advertising agency is because you don’t want to spend time away from your clients and grow working on your internal business strategy.
After we have received your order, your dedicated PPC Manager will set up your Google Ads account according to best practices for you and at the same time implement the correct goal setting for your account so you can follow up on your account.
Once that is done your PPC Manager will contact you on the credentials you have to proceed to introduce themself and to go over what has been done and what the strategy is for your business to generate more leads.
Together with this, you will receive an invitation to your personal Google Data Studio report where you can follow up on your Google Ads investment.
If you have any questions regarding the set-up or if there are changes that need to be reflected in the ads or keyword targeting you can always reach out via email to your PPC Manager and have a discussion about it.
Pros Of Using Google Ads
- Free to use and fast implementation time – As soon as your account is set up according to the initial strategy you will be able to show your ads right away. This is a great way of making sure lead generation for insurance agents is as effective as possible.
- You don’t need to hire a web development team to rebuild your site. We will choose the best landing page for your ads when we set up the account.
- Regardless of your marketing budget, Google Ads will be able to show your ads to potential clients and users that are actively searching for your services.
- Helps You Get New Customers – Google Ads can help you get more customers by increasing your website traffic and converting more of them into customers.
- We help you prioritize your Budget – This way, you can prioritize your budget and decide which campaigns are more important.
Google Ads is a great platform for lead generation for insurance agents to get your business online and start growing their audience.
We can set ut up fast and make sure you track the right parameters to make sure your investment has gotten a positive ROAS (Return on ad spend).
Return on ad spend, or ROAS is a very useful Google Ads metric. It tells you how effective your ads are in generating revenue compared to the amount of money you’ve spent on advertising.
Although it’s called return on ad spend, ROAS can tell you about the return on any type of advertising budget. That’s because it measures how effectively your advertising spends and helps you achieve your business goals.
In this post, we’ll explain what ROAS is, why it matters, and how to measure it with Google Ads.
You can choose what you want to advertise, where you want to advertise, and what you want your ads to say.
You can use Google Ads to promote your blog posts, products, or services. We will make sure that your ads are relevant to the keywords to generate more leads for your business.
Google Ads will help you reach a new audience and grow your business.
How Adcasa can help lead generation for insurance agents
Our PPC Managers have a long experience of working with lead-generating companies and will always strive to give you the best result based on your conditions.
We like to work proactively, which means that our PPC Managers will come up with recommendations for your account but also how you can improve the landing page that your ads drive traffic to.
The reason we do this is that the better the landing page you have, the more relevant it is to what the user is looking for the cheaper your advertising costs can be.
We can see in the statistics and the data that we collect during the journey that if the ads reflect the landing page the ads drive traffic to, the advertiser will also get a better result. Not only when it comes to costs but also when it comes to the conversion rate on our customers’ website.
By maintaining a transparent and honest dialogue with the customer, we not only build long-term for your brand online but also create more opportunities for you to generate more leads.
Adcasa.io is a specialist agency that focuses on leads-generating business where a conversion on your site counts when, for example, a form has been submitted, a user downloads a file or another action on your site that does not include a direct purchase.
All our customers have been able to increase their lead generation via Google Ads and we are convinced that if you give us the chance to show what we can do for you, you will also be able to see a positive result for your company.