Lead Generation for Cleaning Services

Lead Generation for Cleaning Services

Lead Generation for Cleaning Services

Digital marketing has become the most efficient way to reach your target audience. However, with an increase in digital presence, there is also an increase in the number of companies that are trying to get their foot into the market.

There are so many marketing agencies and digital marketers out there that it can be really hard for you to find quality services that will help you grow.

How PPC advertising can help your cleaning service to grow

PPC marketing is a form of advertising that lets businesses pay for their advertisements based on how much traffic they drive to their websites. It’s an online strategy that targets potential customers who are browsing search engines like Google, Yahoo and Bing at the same time.

In essence, PPC marketing allows businesses to target users based on their interests and needs in order to persuade them to make a purchase. Nowadays, it has become one of the most popular digital advertising strategies because it offers several benefits.

What is PPC?

PPC stands for “pay-per-click” advertising, which is a form of online marketing that allows businesses to advertise their services across the web.

For example, a user may be searching for a cleaning company on Google, PPC advertisements will allow your brand to show an ad above the organic search result on the search engine so the user can come to your site with the purpose of making a conversion, in weather a lead or a purchase.

Advantages of PPC Marketing

Targeted Traffic – PPC advertising allows businesses to target potential customers based on their interests and needs using both keywords and audience data.

This way, you can attract potential customers who are actively searching for products and services similar to yours.

Cost efficient – PPC advertising does not always require a big budget to get results. In fact, you can start with just $500-1000 on most advertising platforms, there will never be a minimum when it comes to budget requirements but there will always be recommendations. It is PPC based platform so the budget do will have an impact on the result.

Affordable – According to research, you can earn $1000 for every $200 spent on PPC advertising using the Google search platform.

Google is the Most Popular Search Engine – When it comes to getting customers, Google is the most popular search engine. It has over 2.5 billion monthly searches!

Key takeaway

PPC marketing allows businesses to target potential customers who are browsing search engines at the same time. This way, you can reach out to people who are actively looking for products and services similar to yours.

With PPC marketing, it’s also easier to attract potential customers because they are browsing search engines. PPC advertising also allows you to run ads on popular platforms like Google.

It’s also very cost-effective because the ads will only appear when users are actively searching for the services that you provide and you only pay when someone is clicking on them.

One of the biggest challenges you will be facing when you want to start advertising on Google is to find a PPC agency that you can trust and that will handle your account with care.

Why is it so Hard to Find a PPC Agency?

Although digital marketing makes it easy to reach your target audience, it’s also easy to get lost in the sea of digital marketing agencies.

In order to make sure that your company doesn’t end up being a victim of cybersquatting or brand dilution, you need to do some research before you welcome any new digital marketing agency.

A good lead-generating PPC agency focuses on your needs and will work based on where your business is in its growth journey in order to achieve your goals. A good agency also focuses on proactivity and honesty to ensure that the goals are reachable based on your company’s current situation. To promise the world and deliver nothing will not do anyone any good!

This means not only that the agency needs to be able to have an honest dialogue about ad spending, website and surrounding circumstances that may affect your marketing strategy.

It also means that the PPC agency needs to be able to work proactively for you, meaning that they will not just sit around and wait for you to come to them but also reach out if they see opportunities that will help your business to grow.

How to Identify a Good Digital Marketing Agency

After becoming determined about your new digital marketing strategy and you want to start advertising online, the next step is to look for the best digital marketing agency.

This is certainly an essential part of any digital marketing plan, but it’s also the part that can trip you up.

The first thing to keep in mind is that not every digital marketing agency is made equal. With so many companies out there claiming to be digital marketers, it can be really hard to find a top-notch partner.

Fortunately, there are several ways to identify a good digital marketing agency. And especially a digital marketing agency focusing on lead generation. First, look for an agency that specializes in lead generation!

This is the core of your strategy, so it’s best to partner with an agency whose expertise is focused on generating leads. Next, look for an agency that has worked with lead generation before. If you can find an agency that specializes in generating leads for all industries, that’s great!

However, it is also important that you feel that you can always have a transparent and honest dialogue with your PPC agency and your PPC Manager and that there is no delay in the response time when it comes to email, phone or any other means of communication.

And we should never underestimate the gut feeling, many times it is the right way to follow. Even though the gut feeling can lead you in new directions, it is often right, dare to trust yourself!

7 Things you Should Look for in a Good Digital Marketing Agency

There are a lot of factors that you should consider when looking for a good digital marketing agency. Here are some of them:

  1. Digital Marketing Strategy: This is the first thing that you need to look at. Obviously, you don’t want to partner with an agency that doesn’t have a strategy in mind. If you don’t know where to start or what direction to take your company, you’d be better off partnering with an agency that specializes in lead generation.
  2. Digital Marketing goals: What is the result of your digital marketing strategy? Are you getting the results that you want? This is the next thing that you need to look at. You want to make sure that your digital marketing strategy is not only directed at driving traffic and sales, but also directing them to your website.
  3. Digital Marketing Plan: This is another thing that you need to look for in a good digital marketing agency. A digital marketing plan will help you with the planning of your strategy. It will help you identify your goals and measure your success.
  4. Digital Marketing Expertise: This is also another thing that you need to look for when partnering with a good digital marketing agency. You want to partner with an agency that has experts in different digital marketing channels. This way, you’ll get better results from your campaign.
  5. Tracking with Google Analytics: Since your website is digital, there are also great opportunities to track and analyze the data that is available. A good proactive PPC agency will set up tracking on your site via Google Analytics and then analyze the data and use it to make your Google Ads investment more cost-effective.
  6. Return on your investment: A good PPC agency will also set dedicated goals with your entire media investment to ensure that you can always get a positive ROAS on your investment so that you can be confident that your advertising is generating profitability for your business. This is often done in conversations with the client to ensure that the goals set are in line with what the company wants to get out of the investment and are part of the digital strategy that the PPC agency sets up with the company.
  7. Reporting your media investment is a key factor when it comes to choosing the right PPC agency. That you get reports that are clear and easy to read to minimize questions and thoughts from your perspective. This is to save time for you. The report you receive should be done in a system similar to Google Data Studio where different KPIs can be read. You should be able to expect a report per month from your PPC agency unless otherwise agreed.

How Adcasa.io can help your cleaning business to grow

We are a lead-generating PPC agency with extensive experience in working with cleaning companies that focus on getting more customers to their business.

For us, it is important that you as a customer feel that you can trust us and that you feel that there is always someone to talk to if you have any questions about your Google Ads investment. Therefore, we guarantee all our customers that they get a dedicated PPC Manager with long experience as a contact point if you need to ask questions.

During the work with your account, we will ensure that we set a long-term strategy based on your company’s unique conditions with a focus on increasing the number of conversions on your site.

If during the journey we notice or see that there are development opportunities on your site to increase the number of conversions, we will always work proactively on these issues and inform you but also guide you on how you can do it.

By using Adcasa.io you can be sure that your media investment in Google Ads will always be handled safely, securely and professionally with a focus on a positive ROAS.

Generate more leads with Adcasa.io and take your business to the next level!


Digital marketing can be a great way to grow your business, but it won’t work if you aren’t the right company for the job. This means that you need to start by cleaning your company. With that in mind, you can now look for the best digital marketing agencies to help you reach your target audience and grow your business.

Adcasa.io is the right PPC agency for you to undertake to generate more leads through Google and Google Ads. Regardless of the size of your company, we can help you achieve your goals of generating more leads.

Our PPC Manager is ready to help your business and brand grow online – Do not let your competitors clean up your local market if you can do the job better!