A Guide to Using Google Trends: What You Need To Know

A Guide to Using Google Trends: What You Need To Know

Google Trends is a useful tool for marketers, analysts and researchers who want to track user search habits over time. It’s especially helpful when you need to understand broad audience interests, trends and behaviour surrounding a certain topic or phenomenon. It can help you find out what people are interested in right now, where they are interested in it, and how those interests have changed over time.

In this blog post, we’ll explain everything you need to know about Google Trends. We’ll cover what it is, why it’s useful and how to use it as part of your marketing strategy.

What is Google Trends?

Google Trends is a tool that gives data about search terms over time. It gives you insights into the popularity of specific topics, what people are interested in, and how that interest has changed over time. It also shows you where people are interested in those topics.

Google Trends looks at how often people search for a certain topic, and how high those search volumes are. It gives you data on the most common terms people search for with those topics, and how when where and what data. It also shows you graphs and charts that illustrate this information over time.

Google Trends is useful for marketers, analysts and researchers who want to understand audience interests and behaviours surrounding a certain topic or phenomenon. It’s beneficial when you need to find out what people are interested in right now, where they are interested in it, and how those interests have changed over time.

Why is Google Trends useful?

Google Trends can help you understand broad audience interests, trends and behaviours surrounding a certain topic or phenomenon. You can use it to find out what people are interested in right now, where geographically the interest is strongest, and how those interests have changed over time.

You can use this information if you want to do an in-depth analysis when it comes to your keyword research in order to get a better overview of where to prioritize your marketing resources.

By analyzing a search term that is far up in the search results, for example, “solar panels”, we can use Google Trends to get an insight into what new types of searches are taking place for the specific search term.

The search term that is trending or rising can be a new insight that the advertiser has previously missed in their initial keyword research. By using Google Trends, the advertiser can make smarter and more insightful decisions about their marketing based on data.

How to use Google Trends for your marketing strategy

Before you start using Google Trends, you should have a clear idea of what you want to learn from the data. Having a specific research question in mind will help you find useful insights and avoid getting distracted by other data points. Follow these steps to get the most out of Google Trends for your marketing. – Set Up a Google Trends Account – First, set up an account on Google Trends so you can save your searches and get notifications when the data has changed. Google Trends is available in all languages, but it may show you different data based on your computer’s IP address, which is why you’ll want to create an account to save your searches and access the data later. – Choose a Topic to Research – Now that you have your account set up, you can start doing research. You can search for any topic and Google Trends will show you related terms and where people are interested in them. – Use the Data to Guide Your Marketing Strategy – Once you have some data to work with, you can use it to inform your content strategy, keyword choices, and product development. – Stay Updated on Trends – As time goes on, you’ll notice that search patterns and interests are always changing. Google Trends will let you know when those patterns have changed, so you can stay up to date with the latest trends. – Be careful not to rely too much on Trends – Google Trends only shows you what people are currently interested in. It doesn’t show you what people should be interested in, or what you should be focusing on. You should always do your own research and have your own strategy in mind when you use it.

Key takeaway

Google Trends is a useful tool for marketers, analysts and researchers who want to track user search habits over time. It’s especially helpful when you need to understand broad audience interests, trends and behaviour surrounding a certain topic or phenomenon. It can help you find out what people are interested in right now, where they are interested in it, and how those interests have changed over time.

It can help you inform your content strategy, keyword choices, and product development based on what people are currently interested in and have been interested in in the past. It’s important to note that Google Trends only shows you what people are currently interested in. It doesn’t show you what people should be interested in, or what you should be focusing on. You should always do your own research and have your own strategy in mind when you use it.

Adcasa and Google Trends

We at Adcasa always ensure that we do keyword research before creating our customers’ Google Ads accounts. By making a detailed keyword plan, we can ensure that the keywords we choose to use in the advertising will generate a positive impression on our customers.

Our approach always includes that we start each new small job with a dialogue to ensure that we answer all the questions that the customer might have about their own marketing.

After the first initial meeting is completed, we follow up the research phase by doing detailed keyword research on keywords that are relevant to the customer’s website and business.

When the planning phase is completed, the implementation phase begins. Where we ensure that we create a Google Ads account structure that is in line with Google’s best practices when it comes to account setup.

In connection with the setup of your Google Ads account, we also ensure that tracking on your website is implemented to guarantee that we can measure your media investment on Google in order to always guarantee a positive ROAS.

Contact us today and we will tell you more about how we can help your brokerage grow on Google with the help of Google Ads.